NEWME- Acquisition project

Ever opened your closet and felt like that-

Newme is your go-to BFF for fashion glow-ups — dropping 🔥 fits every. single. week. so your style stays fresher than your iced matcha.

With 1000+ new styles a month, stores popping up faster than your ex’s apologies, and prices that don’t scream ‘parental approval needed,’ we’ve got your drip covered.

Unlike the slow-mo brands your mom shops from, we serve TikTok-core, Insta-glam, and main character energy — straight to cart, or IRL.

So yeah, ditch the fashion FOMO. Download Newme or slide into our stores — your next slay is one scroll away.

Newme is India’s first Gen Z-exclusive fashion brand, born at the intersection of scroll culture and style cravings. It’s not just a clothing label — it’s a fast-moving, vibe-first fashion ecosystem that’s always plugged into what’s trending online.

Sumit Jasoria, Co-founder and CEO, NEWME said —

“The idea behind the name NEWME was that the customer can be New every day and in their own style, no judgement attached. Similarly, for the logo – a green chameleon represents that the brand has no boundaries when it comes to fashion. It will adapt to the changing times, just like its target audience – the Gen Z.”

Whether you’re shopping on their app or vibing in their IRL stores (designed like a content creator’s dream), Newme isn’t just selling clothes — it’s creating a whole fashion-meets-culture playground for the next generation.

To become India’s go-to fashion and culture hub for Gen Z — where personal expression meets constant reinvention, and your outfit can be as dynamic as your FYP.

This isn’t just about clothes. Newme wants to build a brand that grows with Gen Z — one drop, one trend, one post at a time. It aims to be as fluid, real, and fast-paced as the generation it’s built for.

Newme’s mission is to democratize trend-driven fashion for Indian Gen Z — by keeping it:

• Fast (new styles every 3–5 days+ under 60 mins with Newme ZIP)
• Affordable (without cutting corners on aesthetic)
• Immersive (with stores that feel like social playgrounds)
• Culturally relevant (designed for India, not copied from the West)

It’s about giving Gen Z the power to express themselves through fashion — without waiting for trends to trickle down.

Because vibes are cool — but numbers? They seal the deal.

🚀 Newme by the Numbers (as per 2023–24 coverage and interviews):

• Founders- Sumit Jasoria, Shivam Tripathi, Vinod Naik, and Himanshu Chaudhary
• ⚡NEWME’s revenue soared from INR 3.4 Cr in FY23 to over INR 180 Cr (unaudited) in FY25, but rising operational costs and delivery issues have led to mounting losses
• 💸Backed by investors like Accel Partners and Fireside Ventures, NEWME has raised $25 Mn to date.
• 💰 The brand aims to break even soon while expanding offline stores and product offerings to hit an INR 1,000 Cr goal within five years
• 📦 10,000+ orders per day across web, app, and offline
• 🧍‍♀️Over 80% of customers are Gen Z (under age 25)
• 🛒 ₹499 AOV — sweet spot for Gen Z impulse buys
• 🏪 Over 14 retail stores live in top Indian cities
• 🎯 3–5 day fashion drop cycles — among the fastest in Indian D2C fashion

Who's Buying all these clothes?

To truly connect with our audience, we need to know who they are, what drives their fashion choices, and the challenges they face. Here’s a snapshot of NewMe’s ideal customers.

Now lets deep dive into some of Newme's ICPs:

Rhia, 22, works at a marketing agency in Chennai and earns ₹50K/month. She embodies the Pinterest-perfect “clean girl” vibe — sleek, minimal, and polished. She’s style-conscious but sustainability-aware, often remixing outfits instead of buying new ones constantly. Rhia shops smartly (Zara, Nykaa Fashion), scrolls Instagram for inspo, and expects fashion to be both trendy and intentional.

At 18, Shreya’s world revolves around college, Snap streaks, and staying on top of what’s in. With ₹3–5K in pocket money, she’s always hunting affordable fashion that stands out. Insta reels and thrift pages are her go-to. She loves the idea of fashion as self-expression but hates it when cute outfits are ₹2000+. She’s driven by trends, virality, and peer approval — and shares everything on social.

Amrutha, 25, is a boss in Bangalore with a ₹1.5L/month income and a wardrobe to match. She wants outfits that work 9 to 9 — boardroom to bar. While she shops at Zara and Mango, she’s on the lookout for brands that blend polish with personality. She spends her time on LinkedIn and Insta, values premium quality, and is a sucker for subtle luxury. Her gripe? NewMe’s fabric sometimes doesn’t match her elevated taste.

ICP Prioritization Table

What are the users actually saying?

1. Trendy Designs at Affordable Prices
   Users love the fashion-forward styles and budget-friendly pricing. The app’s aesthetic and curated collections appeal especially to Gen Z shoppers looking for quick, stylish wardrobe upgrades.
2. Inconsistent Quality & Delivery Delays
   While the styles are eye-catching, many users report that the actual product quality often doesn’t match the photos. Complaints about delayed shipping, wrong items, and delivery issues are common.
3. Frustrating Customer Service Experience
   Several users mention difficulties reaching support, slow responses, and problems with refunds—especially for prepaid or sale items. This has created trust issues around reliability and post-purchase care.

​NewMe is a fast-growing Gen Z fashion brand offering trend-forward, affordable clothing with aesthetics like Y2K, clean girl, and coquette. It operates primarily through its mobile app and Instagram, catering to style-conscious young women looking for bold, expressive fashion at budget-friendly prices.

During the pandemic, Jasoria noticed his Gen Z nieces obsessed with Korean dramas, sparking his curiosity. He realized this audience craved fashion that reflected global trends they saw on screen. Seeing a gap in the Indian market, he launched NEWME—a tech-driven, trend-first fashion brand tailored for Gen Z.

Just like a great dish needs the right ingredients, the strategy needs a clear understanding of what NewMe is really offering.

NewMe isn’t just a fashion platform—it’s a rebellion against the sameness of fast fashion and the inaccessibility of luxury. It exists to serve a generation that’s tired of:

1. Gen Z wants trends — not tags.

Zara and H&M feel aspirational, but not always relatable. Shein is banned. Myntra is cluttered.

👉 Newme fills the gap with on-trend, affordable, and India-specific fashion — fresh drops every few days, with price points starting at ₹399 on a 3–5 days delivery + with Newme ZIP — under 60 mins.

2. Fashion discovery is broken.

Most D2C brands rely on static catalogs or influencer-heavy campaigns. But Gen Z?

They want fashion that feels native to their scrolls — dynamic, swipeable, made for mirror selfies and stories.

👉 Newme’s stores, app, and content loops make discovery feel like dopamine.

3. Self-expression > fashion staples.

This isn’t a generation that shops for seasons. They shop for moods, memes, and moments.

👉 Newme’s model thrives on drop culture, low-commitment pricing, and bold designs — so your fit can change as fast as your vibe.

• Try and Buy:
  Newme offers a convenient Try and Buy service, allowing customers to order products, try them at home, and return items effortlessly if they are not satisfied. This approach minimizes purchase hesitation by providing a risk-free shopping experience, enhancing customer confidence and satisfaction.
• Newme Zip:
  "If styles are dropping so fast, then why not the delivery too?"
  Recently launched in Bangalore, Newme Zip is an innovative quick-commerce solution designed to meet the needs of today’s fast-paced lifestyle. Leveraging strategically located dark stores and an efficient supply chain, Newme Zip enables customers to receive their selected clothing items delivered to their doorstep within 60 minutes, providing unparalleled convenience and immediacy.
  
  

✨ Why Gen Z is Obsessed (aka the Core Value Proposition)

Newme isn’t just selling clothes — it’s building a world Gen Z actually wants to live in. Here's why they can't get enough:

• ⚡ Trend-speed fashion – From what’s blowing up on Instagram to the latest street style from Seoul, Newme drops fresh fits every week. They don't just follow trends — they chase them at internet speed and make them instantly wearable.
  
• 💸 Pocket-friendly pricing – It looks like Zara, but your wallet thinks it's Shein. With most pieces under ₹999, Newme nails that sweet spot between high street vibes and budget-conscious shopping — perfect for students, interns, and first-jobbers.
  
• 📍Offline stores = content sets – Walking into a Newme store feels like entering a real-life Pinterest board. Every corner is Reels-ready, and shoppers come not just to try on clothes, but to shoot, chill, and vibe with their crew. It's retail as a lifestyle.
  
• 📲 App-first discovery – Their app is designed like Gen Z’s favorite platforms: smooth scrolls, curated sections like “trending fits,” easy checkout flows, and even content integrations that make shopping feel like social media.
  
• 🫂 Community-powered brand – This isn’t a glossy fashion brand with perfect models. Newme uses creators and customers who look and speak like their audience. Their tone is unfiltered, fun, and fearless — just like the people who wear them.
  

For Gen Z shoppers who want fast, affordable, and trendy fashion that reflects global styles, Newme is a fashion-tech brand that delivers internet-speed drops, budget-friendly pricing, and a content-driven retail experience both online and offline.

Market Research

The Google Trends snapshot compares search interest in Newme against other Gen Z fashion players like Urbanic, Savana, and Littlebox India over the past day in India.

📈 Key Observations:

• Newme (blue line) shows a steady and growing interest throughout the day, occasionally peaking close to or above more established players like Urbanic.
• Savana (yellow line) currently leads in overall search volume, possibly driven by an already established name in the market via parent company Urbanic. However, the spikes in interest are not as consistent as Newme’s.
• Urbanic (red) and Littlebox (green) show moderate to low interest, with fewer noticeable spikes.
• Despite being relatively new, Newme’s interest trend is active and climbing, suggesting organic traction driven by social media buzz, influencer seeding, or in-store trial content.

📊 What This Indicates:

• Rising curiosity around Newme shows that the brand is gaining awareness and is on the radar of Gen Z shoppers.
• The fact that Newme holds its own against more established competitors in search volume—especially within a single day—indicates that top-of-funnel interest is strong.
• Combined with tailwinds like faster trend discovery via social media, Newme seems to be aligning with Gen Z’s desire for frequent, new, and expressive fashion.

Tailwinds are external forces that are accelerating Newme’s opportunity in the market. Here's a breakdown of the major ones:

🧑‍💻 Digital India & E-commerce Maturity

The Indian government’s push for digital payments, UPI penetration, and ONDC have created a fertile ground for D2C brands to thrive. E-commerce is now mainstream, even in Tier 2 and 3 cities.

📦 Improved Logistics & Quick Commerce Infrastructure

Better last-mile delivery networks and quick commerce platforms have made it feasible to deliver fashion faster, enabling Newme’s weekly style drops to reach customers quickly.

💸 Rising Disposable Income of Gen Z

Young Indians today have more spending power, especially in urban and semi-urban regions. They’re willing to spend on looking good—often choosing fashion over legacy luxury.

🌍 Influence of Global Markets

Thanks to globalization and OTT content, Indian Gen Z consumers are heavily influenced by global style cues—from K-pop aesthetics to European streetwear. They want what’s trending in Seoul, London, and LA now, not six months later. This fuels demand for agile fashion brands like Newme that can adapt fast.

📱 Faster Awareness via Social Media

Trends no longer take months to cross continents. Instagram Reels, TikTok (global), and YouTube Shorts have accelerated the discovery of fashion trends. Influencer culture and UGC (user-generated content) allow even a 1-week-old trend to spark product demand overnight. Newme taps into this by launching new styles every week and creating "try-before-you-buy" moments in physical stores to amplify shareable experiences.

Competitor Analysis

Newme operates in the fast-evolving Gen Z fashion segment, targeting young, digital-first consumers who seek trend-led, affordable styles with frequent new drops. This market is shaped by rapid trend cycles, influencer-driven discovery, and a shift toward impulse-driven online shopping.

Let’s dive into an in-depth competitor analysis to understand how Newme compares to players like Urbanic, Zara, and H&M across positioning, pricing, channels, and more.

To evaluate where Newme stands, here’s a comparative table of key competitors:

Market Sizing

🎯 Target ICP Assumptions

📊 TAM-SAM-SOM Table for Newme

🧮 Step 1: TAM – Total Addressable Market

Urban Gen Z & Millennials (20–40) in Tier 1 & 2 cities likely to be interested in fashion.

🧮 Step 2: SAM – Serviceable Addressable Market

🧮 Step 3: SOM – Serviceable Obtainable Market

💰 Market Value Estimate

Acquisition Strategy

Newme is in the early scaling phase, having achieved early signs of PMF with a growing base of Gen Z consumers resonating with its trend-first, affordable fashion drops. Strong social engagement (640K followers on Instagram), repeat purchases, and community traction indicate demand validation. The brand is now focused on scaling distribution, refining the customer journey, and maximizing reach through high-leverage acquisition channels that match Gen Z’s digital behavior.

Acquisition Channel Selection

​When selecting acquisition channels for a brand in its early stage, it’s essential to evaluate them across three key factors.

• Customer Acquisition Cost — the goal is to choose channels where CAC remains relatively flat even as the volume of acquired customers increases, ensuring long-term scalability without cost spikes.
• Effort refers to the amount of work required to set up and maintain the channel — in this phase, channels that demand minimal ongoing effort are preferred.
• Flexibility — the ability to easily scale a channel up or down based on performance, seasonality, or budget makes it ideal for fast experimentation and agile growth.
  

Used Similarweb to analyze Newme's site + mobile traffic.

More than 40% of traffic is through Direct Traffic and 30% of traffic is coming from Paid Ads.

Content Loop

“RealFit” — The Close Friends Fashion Drop

🔥 Objective:

To encourage genuine user-generated content by creating a safe, low-pressure space for Newme buyers to share their looks only with a close circle, fostering trust, word-of-mouth, and repeat engagement.

🧠 User Insight / Pain Point:

• “I like my Newme outfit but I don’t want to post a reel or go public on Instagram.”
• “I’m not an influencer. Posting feels performative.”
• “I only want my friends to see my style.”

💡 The Concept:

Instead of buying solo, users are encouraged to shop together with their friends by creating a Group Order.
If 2–5 friends place an order together via a shared link or group cart, they all:

• Get instant discounts (5–20% depending on group size)
• Unlock the ability to join a private RealFit Circle where they can share their outfits with just each other (no public pressure!)

Once orders are delivered, they’re prompted to post RealFits in the closed group → sparking feedback, reactions, and style inspiration among their actual friends.

The app will need updates which will include this new option to share outfits purchased from Newme to their friends. We can create the group by asking to user to access contacts and then create a group.

🔁 Loop Structure:

📍1. Trigger

User gets a CTA on PDP or in-app:

“Order with your friends and unlock 10% off + private styling group!”

→ Starts a Group Order by creating a “RealFit Circle”
→ Shares invite link via WhatsApp or Insta DMs

🛍️ 2. Action

2–5 friends place an order together through the shared cart
→ Group receives discount + group order badge
→ Auto-creates a private RealFit Circle within the Newme app

📸 3. Content Creation

After delivery, all members receive:

“Time to drop your RealFit! Post in your Circle in the next 24 hrs”
→ Take one-shot mirror selfie or video
→ Only visible within the group

🎁 4. Reward

• Earn style points or credits for posting
• Get reactions from friends (🔥 / 🧡 / 💬)
• Top RealFit Circles get surprise gifts or early drop access
• Unlock mini-badges like “Style Star of the Week”

🛠️ 5. Investment

• Add more people to next group order
• Customize your RealFit profile & style tags
• Maintain a Circle streak (post every drop)

💬 6. Sharing & Word-of-Mouth

• Friends who didn’t join last time see RealFits and group chat
  → FOMO kicks in
  → Join the next group order
• Option to export a “Group Lookbook” collage and share on social (optional, not mandatory)

🔄 7. More Group Orders

• Cycle restarts with new group purchases
• Retention loop through RealFit Circle culture

2. “Newme Look Battles” — Public UGC + Voting Loop

💡 Concept:

Turn outfit sharing into a gamified, low-pressure challenge where users can post their looks and compete in fun style battles—no influencer status required.

Think of it as a blend of Instagram polls + Vogue runway face-offs — where real users face off with other Newme wearers for style clout, community love, and rewards.

🔁 Loop Structure:

📍1. Trigger

After purchase/delivery or inside app homepage:

“Join this week’s Look Battle — post your fit and compete!”
→ Tap to enter the style battle category (e.g., “Monochrome Vibes”, “Date Night Fits”)

📸 2. Action

User uploads a pic wearing their Newme outfit
→ Gets paired in a “face-off” with another user in a similar outfit category

🗳️ 3. Reward

• People vote on who styled it better via swipe or click
• Both users earn style points for participating
• Winner gets extra perks: shoutouts, discount vouchers, leaderboard badges

🔁 4. Viral Sharing

Users can share their battles on stories or social:

“Vote for me in this Newme look battle!”
→ Friends land on Newme’s platform to vote
→ Voters get discount codes too (win-win)

🛠️ 5. Investment

• User wants to keep participating to climb the Style Leaderboard
• Curates better content each time (but still fun, casual)
• Builds followers/fans inside Newme’s own mini community

📈 6. New Orders

Friends who vote are nudged to:

“Like their look? Shop it now for 10% off”
→ View full look, buy directly → Join next week’s battle

Paid advertising serves as a scalable and performance-driven channel for Newme to acquire high-intent Gen Z shoppers. With the right creative, targeting, and CAC:LTV balance, it enables rapid user growth and brand visibility.

Step 1: Define the CAC: LTV ratio

✅ Interpretation: Since CAC : LTV > 3, paid acquisition channels are viable for Newme.

Step 2: Choose an ICP

Rationale:
Rhia is representative of the young urban workforce — expressive, digitally native, and fashion-forward. She’s stepping into financial independence + adulting and wants to balance budget with looking on-trend every day at work and after-hours. She actively discovers new fashion on Instagram and values brands that speak her language, understand her body type, and make her feel seen. Newme’s focus on rapid drops, inclusive fits, and trend-savvy positioning fits perfectly with Rhia's lifestyle and aspirations.

Step 3: Select advertising channels

Suppose we have a budget of INR 1,00,000, we can divide the budget among the 3 selected channels as:

• Google Search Ads – 30% of INR 1,00,000 = INR 30,000
• Instagram Ads – 50% of INR 1,00,000 = INR 50,000
• Snapchat Ads – 20% of INR 1,00,000 = INR 20,000

We’ve allocated a higher budget to Instagram as it’s highly popular among Gen Z and supports visual storytelling and community building. A smaller share is directed to Snapchat for experimentation and niche targeting, while Google Search ensures strong bottom-of-funnel intent capture.

Step 4: Ad Creatives

🎬 Visual Concept:
Fast cuts showing a girl getting a last-minute plan call, rushing to get ready, checking her wardrobe (it’s empty!), opening the Newme app, choosing an outfit, and receiving it in 60 minutes. Ends with her confidently stepping out.

📝 Primary Text:
“Last-minute plans? Don’t panic. Get trendy outfits delivered to your door in just 60 minutes with Newme ZIP. Because style can’t wait.”

🧠 Headline:
“60-Minute Fashion Delivery is HERE!”

💬 Description:
“From cart to closet in under an hour. Shop your fave looks with lightning-fast delivery.”

✅ CTA Button:
“Shop Now”

Expected Outcome from the above ad:
This Instagram Reel ad for Newme ZIP aligns perfectly with NEWME’s marketing strategy by showcasing fast, on-demand fashion delivery that resonates with Gen Z’s need for convenience and style. It combines urgency with trend-driven visuals, encouraging immediate action while reinforcing affordability and premium experience. The ad is designed to boost app installs, increase brand engagement, and build a loyal community eager to embrace quick, hassle-free shopping.

Note:
The video isn't perfect, but the core idea shines through — it captures just how fast she received her Newme ZIP delivery. The focus is on showcasing the speed and convenience, which is exactly what the ZIP experience is all about.

🎬Ad Type:
Snapchat AR Try-On Filter

📝Primary Text:
“Too lazy to change? Try on Newme’s hottest drops in AR!”

🧠Headline:
“Newme ZIP – Fashion in 60 Minutes”

💬Description:
“Browse, try, and buy outfits that come to you in 60 minutes. Only on Newme.”

✅ Call-to-Action Button:
"Try Filter" or "Shop Now"

Lens/Filter Interaction:

• Users open the filter and see themselves in a mirror-style selfie view.
• They can swipe through 3–5 popular Newme outfits virtually using AR.
• On each outfit, a label pops up: “Order now, delivered in 60 mins 🚚💨”
• Final frame: “Love it? Tap to shop now on the Newme App.”

Expected Outcome from the above ad:
This Snapchat AR filter ad for Newme ZIP taps directly into Gen Z’s love for interactive, immersive content by allowing users to virtually try on outfits in real time. It combines personalization with instant gratification, mirroring the 60-minute delivery promise. By turning shopping into a shareable experience, it increases brand stickiness, drives app engagement, and encourages viral discovery through peer influence. The filter bridges the gap between digital experimentation and instant purchase, making Newme the go-to for impulsive, style-led buying behavior.

🎁 Referral

Newme’s referral program turns happy shoppers into brand advocates. Gen Z users love sharing style finds—and with ₹100 off for both the referrer and their friend, it’s a win-win. Add surprise gifts, early access, and social shoutouts, and referrals become not just rewarding, but viral. It’s growth, the Newme way.

Identify customer touchpoints + Brag worthy events

Platform Currency

🎁 1. Money – Instant Discounts & Stacked Rewards

• ₹100 off for both referrer and friend on a successful purchase.
• Stackable Rewards: Each successful referral adds ₹100 to a wallet balance—can be redeemed on future purchases (e.g., 5 friends = ₹500 credit).
• Mystery Rewards: Surprise freebies for referring 3+ friends (e.g., free accessory, socks, or tote bag).
• Limited-Time Boosts: “Double Rewards Week” where every referral gives ₹200.

Why it works: Gen Z loves fast gratification and affordability—cash-like rewards drive quick action.

🌟 2. Fame – Social Recognition & Community Status

• "Newme Insider" Badge: Unlock a special in-app profile badge after 3 successful referrals.
• Top Referrer Leaderboard: Monthly leaderboard with top referrers featured on app + IG stories.
• Style Feature: Get a chance to be styled by Newme or featured in a UGC campaign.
• "Drop First" Access: Referrers get early access to limited-edition drops or flash sales.

Why it works: This feeds Gen Z’s desire for recognition, visibility, and belonging to a cool community.

Who do you ask for a referral?

Engage customers who have completed at least two purchases and left positive reviews or ratings—users who are already enjoying the Newme experience. Introduce the referral program immediately after the checkout confirmation screen (not during checkout, to avoid distraction and friction), when the user is most satisfied and emotionally invested.

Show a clear, upbeat prompt:

“Love your Newme looks? Share the vibe 💖”

• Refer 1 friend → Get ₹100 off
• Refer 2 friends → Get ₹200 off
• Refer 3 friends → Unlock a surprise gift worth ₹500 on your next order 🎁

This taps into the post-purchase high, making the user feel valued and encouraging them to share Newme with friends right when they’re most likely to rave about it.

Referral Sharing & Communication

📲 Primary Referral Channels: WhatsApp & Instagram

To ensure easy and high-conversion sharing, Newme’s referral program will be integrated into the order success screen with a prominent CTA:

“Loved your Newme fit? Refer friends & unlock rewards 💸”

Users can choose to share their referral via:

• WhatsApp or Instagram DMs (1:1 referrals)
• Instagram Stories (community-style sharing)
  
  

🔄 Community Referral Option: Turn Users into Micro-Influencers

Give users the option to share their referral link as a Story, creating a sense of community and influence.

• When they choose the “Community Referral” option, they get:
• • A personalised story template (with dynamic styling, like “My go-to for affordable Gen Z fashion 💁‍♀️” + their referral link)
  • A referral dashboard in the app to track how many people used their story link
  • Tiered rewards (e.g., ₹100 for 1 referral, ₹200 for 2, surprise gift for 3+)

This makes users feel like style influencers, turning word-of-mouth into a gamified, trackable experience.

🛒 Order Success Screen Prompt (Referral CTA)

“Your order’s on its way 👗✨
Share the vibe.
For every friend you bring to Newme:

• Get ₹100 off your next fit
• ₹200 off for 2
• 🎁 Surprise gift worth ₹500 for 3+
  Start sharing on WhatsApp or Insta now!”

📤 Personalised Message to Share via WhatsApp/Instagram DM

“Hey! I’ve been shopping from Newme & their stuff is 🔥
Super trendy + affordable fits (like under ₹1000!)
Use my link to get ₹100 off your first order 🛍️👇
[Referral Link]”

📲 Instagram Story Copy

“Just snagged another cute fit from @newmeindia 💅
Sharing the love — use my link & get ₹100 off your first order 💖
[Referral Link]
#NewmeVibe #GenZFashion”

Add a “Link” sticker & “This or That” poll with outfit options to increase engagement.

👋 Welcome Message for Referee (New User via Referral Link)

“Welcome to the Newme fam 💖
You’ve unlocked ₹100 off your first order, thanks to [Friend’s Name]!
Get ready for affordable fits, fast delivery & Gen Z vibes 👗🛍️”

Referral Tracker – In-App Dashboard (Post Referral Share)

📍Location:

• Accessible via the “My Profile” section or directly from the order success screen (via “Track My Referrals” button)
  
  

Encourage Continuous Referrals

🏆 Incentive Plan:

🔔 Reminders:

• Push: “Just 1 more friend to unlock a FREE gift 🎁”
• Email: “You’re this close to early access!”